The Qave

Shaping a culture-driven brand through strategy, storytelling, and marketing.

Services

Brand & Business Strategy

Creative & Art Direction

Marketing Materials

Visual Identity

Events & Experiences

Social Media Management

Client

Chimezie Joseph Ukachukwu

Location

Year

2025

Details & Scope

Credits & Team

SoMe Product Promotion Images generated with AI (Midjourney, Gemini & ChatGPT)
Event Photography: Tunde Adelaja
Event Videography: Jessica C. Linus
Visual Identity Design: Jessica C. Linus
Creative Direction: Jessica C. Linus & Farhia Shire Raage

Execution & Impact

Led creative production across events, coordinating photographers, videographers, and teams from brief to delivery
Adapted content across platforms; a reformatted TikTok campaign reached 148K views in 12 hours (highest-performing content) (click see external link to view content case)
Used performance insights and Meta Ads to guide content direction
Contributed to ~30% increase in event sign-ups and in-event spend

Info

The Qave launched as a Nigerian highlife restaurant and bar but faced low foot traffic and limited visibility.I supported repositioning the space into a cultural platform centered on community, storytelling, and creative exchange.As Creative & Events Lead, I developed event concepts, visual direction, and promotional content to shift the venue from dining to experience-led programming, attracting new audiences and strengthening its identity.