Soho House Mentorship Program

As a mentee under Sonya Simmonds in the Soho House mentorship program facilitated by Routes In, I led the planning and execution of the program’s final showcase at Soho House Stockholm, translating mentorship outcomes into a cohesive, brand-led event experience.Working across concept development, visual identity, spatial storytelling, and event marketing, I helped shape the showcase theme “The Journey.” The visual identity was inspired by the building’s stained glass windows, informing the logo and graphic system used throughout the event.For my segment, Salon Therapy, I transformed the Soho House space into a reflection of Afro-Swedish entrepreneur and hairstylist Rohey Jagne’s salon, interviewing her while she styled my hair as we explored her entrepreneurial journey (last item included)My portfolio also includes Ije (Igbo for “journey”), an event concept deck I pitched to the Soho House events team highlighting the journeys of Afro-Swedish entrepreneurs.