Baddibeeyhair Scandinavia AB
Services
Visual Identity
Brand & Business Strategy
Marketing Materials
Creative & Art Direction
Web Design
Motion Design
Social Media Management
Client
Rohey Jagne
Location
SE
Year
2023
Details & Scope
Creative Team
Photographer: Mansong Junior Dambell
Videographer: Jessica C. Linus, Lucas Alvarsson
Editor: Jessica C. Linus
Creative Director: Jessica Linus, Rohey Jagne
Co-director: Farhia Shire Raage
Design Lead (Motion & Branding): Jessica C. Linus
SoMe Communications: Jessica C. Linus & Brittany Linus
Social Media Strategy (TikTok & Performance): Brittany Linus
Scope of Work
Brand strategy & visual identity redesign
Art direction across campaigns and content
Brand systems development and implementation
Motion design and short-form video
Social content systems and UGC direction
Campaign concept development and execution
Presentation and marketing asset design
Brick-and-mortar visual direction
Approach
Developed a structured visual system that could scale across digital, motion, and physical touchpoints, bringing consistency to the brand while allowing for flexibility across formats.
Execution
Led full brand redesign and applied identity across all platforms
Directed and produced content across digital and motion formats
Built repeatable social content formats and guided UGC (commissioned and organic)
Designed campaign assets, presentations, and marketing materials
Translated brand identity into a cohesive in-store experience
Supported campaign launches from concept through delivery
Info
A DTC hair brand needed a cohesive identity that could move seamlessly from community-driven storytelling to high-impact campaigns. I shaped the brand’s visual world and voice, leading creative direction across branding, social content, campaign launches, and growth marketing. The work focused on building a culturally resonant presence, aligning strategy, storytelling, and execution to support both brand equity and direct-to-consumer momentum.
