Kejsar AB

Repositioning a masculine jewelry brand into a modern, gender-inclusive identity.

Repositioning a masculine jewelry brand into a modern, gender-inclusive identity.

Services

Creative & Art Direction

Marketing Materials

Client

Kejsar AB

Location

SE

Year

2024

Details & Scope

Creative & Campaign Director: Jessica C. Linus

Photographer: ENK Elias, Filiz Doganci

Videographer: Oskar Sjöström
BTS: Filiz Doganci


Info

Kejsar, a Scandinavian jewelry brand, needed a more modern and inclusive positioning. I led the brand repositioning through research, narrative development, and creative direction, wrote and directed the launch campaign ad, and co-directed the photoshoot and SoMe launch assets to evolve the brands visual and cultural expression.