ACE - Alliance for Competitive Elections

Designing a civic brand system rooted in policy and storytelling.

Designing a civic brand system rooted in policy and storytelling.

Services

Brand & Business Strategy

Marketing Materials

Visual Identity

Client

Clayton King

Location

Washington, D.C.

Year

2026

Details & Scope

Photos used in mockups and design ideation are by Hinda Farhre for Huddly. They are included as placeholders only and are not affiliated with or representative of ACE.

Info

Something shifted when Clayton approached me to design a visual identity for the Alliance for Competitive Elections (ACE), a civic initiative focused on strengthening democratic participation. ACE needed a clear, structured brand that could translate complex policy work into accessible communication. I developed a cohesive visual system grounded in trust and clarity, defining typography, color, and scalable layouts across digital and editorial formats. The result is a modern civic identity designed for consistency, credibility, and growth. This is an ongoing project.

More projects