ACE - Alliance for Competitive Elections
Services
Brand & Business Strategy
Marketing Materials
Visual Identity
Client
Clayton King
Location
Washington, D.C.
Year
2026
Details & Scope
Photos used in mockups and design ideation are by Hinda Farhre for Huddly. They are included as placeholders only and are not affiliated with or representative of ACE.
Info
Something shifted when Clayton approached me to design a visual identity for the Alliance for Competitive Elections (ACE), a civic initiative focused on strengthening democratic participation. ACE needed a clear, structured brand that could translate complex policy work into accessible communication. I developed a cohesive visual system grounded in trust and clarity, defining typography, color, and scalable layouts across digital and editorial formats. The result is a modern civic identity designed for consistency, credibility, and growth. This is an ongoing project.







